Your products can contribute to cannabis consumers’ rights
Designate a few SKUs. A fixed contribution from each sale goes to California NORML. Companies Doing Good runs the entire program, so your only job is to say yes. Show your customers that you’re dedicated to protecting and expanding their rights.
Four steps, one conversation
The Giveback Program turns a product you are already selling into ongoing support for the advocacy work that protects your customers and lowers taxes.
Your job
- Choose the SKUs
- Say yes
That is the whole lift. Your staff runs the company, not the program.
Handled for you
- Fund administration and records
- Co-branded marketing assets
- Retail and sales enablement
- Advertising and consumer education
- Field marketing and event activations
- Digital and social amplification
- Quarterly impact reporting
- Coordination with California NORML
Fund the essential work that directly impacts you and your customers
California NORML has been advocating, educating, and lobbying on behalf of all California cannabis consumers since 1972. The NORML brand is widely recognized amongst consumers as well as highly respected in Sacramento and in localities throughout the state. Your customers will appreciate an easy way to contribute to progress for the cannabis community.
Tax fairness
Join us for another powerful campaign in 2027 to prevent a tax increase with a focus on medical marijuana patients’ rights.
Employment rights
We passed legislation providing employment rights for most California consumers.
Patients’ rights
We don’t just pass legislation … we work to implement the new laws.
Join the Kaiser policy actionLegislation and voter guides
We track legislation and candidates, acting directly and empowering our community to make their voices heard.
An impact and marketing agency with more than twelve years in cannabis, and leadership that has advised over sixty cannabis companies.
Before you enroll
Does this replace my membership?
No. The Giveback Program is an additional way for cannabis brands to provide support through sales rather than, or in addition to, a membership.
What does it cost to join?
Nothing. There is no participation fee. Contributions come only from the SKUs you designate, structured around your margin.
How much of each sale goes to CA NORML?
You set it with CDG before launch. Two common models are a small fixed dollar amount added at the register, or a defined portion of existing margin on the designated SKUs.
Can I change which products are included?
Yes. The SKU set rotates as your inventory changes. Most participants adjust seasonally or as stock ages.
How long does setup take?
Most programs launch within a few weeks of the first conversation.
Who handles the money?
Companies Doing Good administers distribution and keeps the records. Contributions are directed to California NORML.
Is this for brands or retailers?
Both. Brands designate SKUs from their catalog and CDG prepares their retail partners. Retailers convert aging or slow-moving shelf stock, which means an existing clearance rack becomes the giveback program.
What do I get back?
Co-branded marketing assets for in-store and digital, event activation support, advertising placement, and quarterly impact reporting you can use with marketing, investors, and licensing applications, plus appreciation and increased respect from your customers.
Do I have to discount anything?
No. Designated SKUs will contribute an agreed upon amount to the program, which can be added onto the wholesale price the brand sells that SKU to the retailer for, or it can come out of the margin on that product.
Will my staff have to run this?
No. Your team designates the SKUs. CDG handles enablement, assets, promotion, reporting, and the relationship with CA NORML.
Can I use this in my own marketing?
Yes, and it is encouraged. CDG produces co-branded materials for exactly that, and quarterly reporting gives you numbers to point at.
What happens if I want to stop?
Participation is not a long-term lock-in and can be set for six-month terms. If you want to stop, you notify CDG 30 days before contract end. We’ll work with you on winding down the program and will agree to the end date for using the assets created.
One conversation is enough
Tell us about your business and we will connect you with the Companies Doing Good team to build your program.
Someone from California NORML or Companies Doing Good will follow up within 2 business days.
To enroll in the program, or to learn more, email Kharla at California NORML.
